RT Journal Article SR Electronic T1 Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed JF American Journal of Neuroradiology JO Am. J. Neuroradiol. FD American Society of Neuroradiology SP 1866 OP 1868 DO 10.3174/ajnr.A5283 VO 38 IS 10 A1 V. Wadhwa A1 E. Latimer A1 K. Chatterjee A1 J. McCarty A1 R.T. Fitzgerald YR 2017 UL http://www.ajnr.org/content/38/10/1866.abstract AB SUMMARY: The use of social media by medical professionals and organizations is increasing, with Twitter receiving the most attention. User engagement is an important goal of social media activity, and engagement metrics represent a viable gauge of value in social media. No thorough analysis of tweet characteristics that increase academic user engagement has yet been published. In this study, the authors analyzed the American Journal of Neuroradiology Twitter feed to determine the tweet characteristics that were associated with higher engagement rates.