User profiles for K Y Goh

Khim-Yong Goh

National University of Singapore
Verified email at comp.nus.edu.sg
Cited by 3727

Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content

KY Goh, CS Heng, Z Lin - Information systems research, 2013 - pubsonline.informs.org
Despite the popular use of social media by consumers and marketers, empirical research
investigating their economic values still lags. In this study, we integrate qualitative user-…

The effect of banner advertising on internet purchasing

P Manchanda, JP Dubé, KY Goh… - Journal of Marketing …, 2006 - journals.sagepub.com
This article focuses on whether banner advertising affects purchasing patterns on the Internet.
Using a behavioral database that consists of customer purchases at a Web site along with …

[HTML][HTML] Ophthalmic complications of dengue

…, CKL Chee, TH Lim, KY Goh… - Emerging infectious …, 2006 - ncbi.nlm.nih.gov
We report 13 cases of ophthalmic complications resulting from dengue infection in Singapore.
We performed a retrospective analysis of a series of 13 patients with dengue fever who …

[HTML][HTML] The importance of mTORC1-autophagy axis for skeletal muscle diseases

X Han, KY Goh, WX Lee, SM Choy… - International Journal of …, 2022 - mdpi.com
The mechanistic target of rapamycin (mTOR) complex 1, mTORC1, integrates nutrient and
growth factor signals with cellular responses and plays critical roles in regulating cell growth, …

Incidence of upper limb venous thrombosis associated with peripherally inserted central catheters (PICC)

…, YF Abd Aziz, GG Gan, KY Goh… - The British journal of …, 2005 - birpublications.org
The objective of this study was to prospectively determine the incidence of venous thrombosis
(VT) in the upper limbs in patients with peripherally inserted central catheters (PICC). We …

Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models

P Chintagunta, JP Dubé, KY Goh - Management Science, 2005 - pubsonline.informs.org
We investigate the role of potential weekly brand-specific characteristics that influence consumer
choices, but are unobserved or unmeasurable by the researcher. We use an empirical …

[HTML][HTML] Eye globe abnormalities on MR and CT in adults: an anatomical approach

…, P Pillay, LHL Koh, KY Goh… - Korean Journal of …, 2016 - ncbi.nlm.nih.gov
Eye globe abnormalities can be readily detected on dedicated and non-dedicated CT and
MR studies. A primary understanding of the globe anatomy is key to characterising both …

Optical coherence tomography patterns as predictors of visual outcome in dengue-related maculopathy

SC Teoh, CK Chee, A Laude, KY Goh, T Barkham… - Retina, 2010 - journals.lww.com
Purpose: The purpose of this study was to characterize the presentations, long-term outcomes,
and visual prognostic factors in dengue-related maculopathy of 41 patients with dengue …

[HTML][HTML] Mitoquinone ameliorates pressure overload-induced cardiac fibrosis and left ventricular dysfunction in mice

KY Goh, L He, J Song, M Jinno, AJ Rogers, P Sethu… - Redox biology, 2019 - Elsevier
Increasing evidence indicates that mitochondrial-associated redox signaling contributes to
the pathophysiology of heart failure (HF). The mitochondrial-targeted antioxidant, …

Engaging consumers with advergames: An experimental evaluation of interactivity, fit and expectancy

KY Goh, JW Ping - Journal of the Association for Information …, 2014 - aisel.aisnet.org
Advergames are increasingly popular for online advertising campaigns. However, few IS
studies have investigated the effectiveness of this unique advertising strategy. This study sheds …