User profiles for K Y Goh
Khim-Yong GohNational University of Singapore Verified email at comp.nus.edu.sg Cited by 3727 |
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content
Despite the popular use of social media by consumers and marketers, empirical research
investigating their economic values still lags. In this study, we integrate qualitative user-…
investigating their economic values still lags. In this study, we integrate qualitative user-…
The effect of banner advertising on internet purchasing
This article focuses on whether banner advertising affects purchasing patterns on the Internet.
Using a behavioral database that consists of customer purchases at a Web site along with …
Using a behavioral database that consists of customer purchases at a Web site along with …
[HTML][HTML] Ophthalmic complications of dengue
…, CKL Chee, TH Lim, KY Goh… - Emerging infectious …, 2006 - ncbi.nlm.nih.gov
We report 13 cases of ophthalmic complications resulting from dengue infection in Singapore.
We performed a retrospective analysis of a series of 13 patients with dengue fever who …
We performed a retrospective analysis of a series of 13 patients with dengue fever who …
[HTML][HTML] The importance of mTORC1-autophagy axis for skeletal muscle diseases
X Han, KY Goh, WX Lee, SM Choy… - International Journal of …, 2022 - mdpi.com
The mechanistic target of rapamycin (mTOR) complex 1, mTORC1, integrates nutrient and
growth factor signals with cellular responses and plays critical roles in regulating cell growth, …
growth factor signals with cellular responses and plays critical roles in regulating cell growth, …
Incidence of upper limb venous thrombosis associated with peripherally inserted central catheters (PICC)
…, YF Abd Aziz, GG Gan, KY Goh… - The British journal of …, 2005 - birpublications.org
The objective of this study was to prospectively determine the incidence of venous thrombosis
(VT) in the upper limbs in patients with peripherally inserted central catheters (PICC). We …
(VT) in the upper limbs in patients with peripherally inserted central catheters (PICC). We …
Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice models
We investigate the role of potential weekly brand-specific characteristics that influence consumer
choices, but are unobserved or unmeasurable by the researcher. We use an empirical …
choices, but are unobserved or unmeasurable by the researcher. We use an empirical …
[HTML][HTML] Eye globe abnormalities on MR and CT in adults: an anatomical approach
…, P Pillay, LHL Koh, KY Goh… - Korean Journal of …, 2016 - ncbi.nlm.nih.gov
Eye globe abnormalities can be readily detected on dedicated and non-dedicated CT and
MR studies. A primary understanding of the globe anatomy is key to characterising both …
MR studies. A primary understanding of the globe anatomy is key to characterising both …
Optical coherence tomography patterns as predictors of visual outcome in dengue-related maculopathy
Purpose: The purpose of this study was to characterize the presentations, long-term outcomes,
and visual prognostic factors in dengue-related maculopathy of 41 patients with dengue …
and visual prognostic factors in dengue-related maculopathy of 41 patients with dengue …
[HTML][HTML] Mitoquinone ameliorates pressure overload-induced cardiac fibrosis and left ventricular dysfunction in mice
Increasing evidence indicates that mitochondrial-associated redox signaling contributes to
the pathophysiology of heart failure (HF). The mitochondrial-targeted antioxidant, …
the pathophysiology of heart failure (HF). The mitochondrial-targeted antioxidant, …
Engaging consumers with advergames: An experimental evaluation of interactivity, fit and expectancy
Advergames are increasingly popular for online advertising campaigns. However, few IS
studies have investigated the effectiveness of this unique advertising strategy. This study sheds …
studies have investigated the effectiveness of this unique advertising strategy. This study sheds …