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Research Article

Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed

V. Wadhwa, E. Latimer, K. Chatterjee, J. McCarty and R.T. Fitzgerald
American Journal of Neuroradiology October 2017, 38 (10) 1866-1868; DOI: https://doi.org/10.3174/ajnr.A5283
V. Wadhwa
aFrom the Departments of Radiology (V.W., E.L., R.T.F.)
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E. Latimer
aFrom the Departments of Radiology (V.W., E.L., R.T.F.)
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K. Chatterjee
bInternal Medicine (K.C.), University of Arkansas for Medical Sciences, Little Rock, Arkansas
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J. McCarty
cDepartment of Radiology and Imaging Sciences (J.M.), Emory University, Atlanta, Georgia.
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R.T. Fitzgerald
aFrom the Departments of Radiology (V.W., E.L., R.T.F.)
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    Fig 1.

    Tweet frequency per month over the study period.

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    Table 1:

    Frequency distribution of tweet characteristics

    CharacteristicFrequencyHigh ER Tweets% High EROdds Ratioa95% CIaP Valuea
    Picture
        Yes40523558.02%28.74917.654–46.816.000
        No627233.67%#
    Hashtag
        Yes75124232.22%3.2661.747–6.108.000
        No281165.69%#
    Weekday91023125.38%0.6130.348–1.081.91
    Weekend1222722.13%#
    Time of day
        Morning60620033.00%#0.298–0.730.001
        Afternoon3184714.78%0.4670.249–1.842.445
        Evening66710.60%0.6770.115–1.773.254
        Night4249.52%0.452
    • ↵Note:—# indicates reference category; ER, engagement rate.

    • ↵a From the logistic regression model. The “Month of Tweet” (Fig 1) was also part of the logistic model and did not show any independent statistical significance.

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    Table 2:

    Distribution by tweet types

    Type of TweetFrequency
    Fellows' Journal Club19
    Editor's Choice11
    Tweet Chat122
    Case200a
    Article384
    Blog159
    Other137
    • ↵a 186/200 “Case” tweets had a high engagement rate. χ2 analysis of “Case” (200) versus remaining Tweet types (832) showed a significantly higher engagement rate (P < .001; odds ratio, 140.238 [95% CI, 77.387–254.133]).

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American Journal of Neuroradiology: 38 (10)
American Journal of Neuroradiology
Vol. 38, Issue 10
1 Oct 2017
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Cite this article
V. Wadhwa, E. Latimer, K. Chatterjee, J. McCarty, R.T. Fitzgerald
Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed
American Journal of Neuroradiology Oct 2017, 38 (10) 1866-1868; DOI: 10.3174/ajnr.A5283

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Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed
V. Wadhwa, E. Latimer, K. Chatterjee, J. McCarty, R.T. Fitzgerald
American Journal of Neuroradiology Oct 2017, 38 (10) 1866-1868; DOI: 10.3174/ajnr.A5283
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